The following information is the opinion of eStoreBuilder.co.uk and should not be viewed as any indication or recommendation of services offered by third parties.

There are many companies offering to optimise your site and give you top placing in search engines, increase traffic, increase hits, increase page-ranking and so on (and all for a fee, of course). Now consider this: how can they offer top 10 results to 500 customers? Can you see how 500 sites would fit into 10 places? Search engine rankings are a prominent factor in driving custom to your site, but they are not the ONLY solution. A great number of sites fail because the owners place far too much emphasis upon search engine optimisation with almost complete disregard for advertising, marketing, customer service and visual appeal. A useful question to ask yourself is this, "Does this help my visitors? Would I be doing things this way if search engines didn't exist?"

Also, we strongly recommend that you read his page from Google.

There are arguments for search engine optimisation and many against. However, we leave it up to you to make the decision as to whether this can enhance your online business. SEO is NOT a low-cost alternative and the key is striking the right balance between SEO and traditional forms of Marketing.

Much of your site's visibility on search engines depends on links(hits) into your site. Every time someone accesses your site, a search-engine recordable link is created, so you need whatever means you have at your disposal to increase those visits:

 

Don't just use SEO - ADVERTISE!

Use banner ads on other sites

Advertise in magazines that focus on your type of product

Use your online shopping URL on all printed collateral

Put your URL on the side/back of your car or van

Make flyers that can be left under windscreen wipers

Advertise in your local newspaper.

 

Don't just advertise - PUBLICISE!

If you think you've got something to shout about, use PR to let people know who you are:

Write to your local paper

Write to magazines that include focus on the things you sell

If you have some spare cash, sponsor a local team/club/organisation.

 

WHAT YOU PUT INTO IT DETERMINES WHAT YOU GET OUT OF IT.

Think of it this way. If you open a shop in your home town, no matter how good your products are, nobody will visit your shop if they don't know you're there! The Internet High Street is millions of shops long, so you have to generate enough interest to get people to take the time and visit you.

If you do wish to view the services we offer to assist your Marketing, click here.